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Fidelix launches new logo and brand identity

October 05, 2016 | Riyadh, Saudi Arabia

With the launch of a new compact series product line we update our graphic identity, including a new logo. New logo was officially launched on 5th of October 2016 and it was first introduced to the Middle East market in the Saudihotel Expo in Riyadh 9-11.10.2016. New compact series of I/O modules, new 15 inch touch screen and fully featured Guest Room Management System (GRMS) were introduced in this event. 

New logo has modern font where the symbol is built from four elements similar to the classic play button of a remote controller. This symbolizes Fidelix solution as "plug and play" system - easy to program, operate and serve. The symbol can also be seen as a snow star linking to our Nordic home market, which requires a little extra of the control system to achieve the best energy efficiency.

Fidelix launches new logo and brand identity


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